PENGARUH SARANA WISATA TERHADAP KEPUASAN PENGUNJUNG DAN MEKANISME PERLINDUNGAN EKOSISTEM HUTAN DI KAWASAN WISATA PUNCAK BECICI
Keywords:
Visitor Satisfaction, Tourism Facilities, Ordinal Logistic Regression, Kepuasan Pengunjung, Sarana Wisata, Regresi Logistik OrdinalAbstract
The availability of tourist facilities is an important factor in measuring the level of visitor satisfaction. This study aimed to evaluate the availability of tourism facilities for the development of tourist areas, examine the effect of the availability of tourist facilities on visitor satisfaction, and examine the mechanisms for protecting the pine forest ecosystem in the Puncak Becici tourist area. There are 3 independent variables consisting of main facilities (X1), complementary facilities (X2), and supporting facilities (X3), as well as 1 dependent variable (Y), namely visitor satisfaction. The data collection method was carried out by distributing questionnaires and interviews. Then the data were analyzed using ordinal logistic regression analysis method. The results showed that the level of visitor satisfaction with tourism facilities was in the high category. The independent variables that have a significant and positive effect on visitor satisfaction at Becici Peak are the main facilities and complementary facilities, so that the ordinal logistic regression equation model is obtained in this study : Logit (Y) 62.696 + 0.441X1 + 0.433X2. The model has a McFadden Pseudo R- Square value of 0.790 or 79%, and the odds ratio value of the significant variables, namely the main means of 1.554 and the complementary means of 1.542. The mechanism for protecting the pine forest ecosystem in Becici Peak is carried out through planting and fertilizing activities during the rainy season.
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